Chesapeake Urology Website
Schwartz Writing worked with Chesapeake Urology and a team of web developers and designers in the redesign of the company’s website. Lisa Schwartz wrote the content for the extensive consumer-focused website that serves as a source of information and education for patients seeking an understanding of urologic conditions. The website features extensive educational content written with the patient in mind and combines content with video and images to present clinical information in a consumer-friendly way.
Not only did we create the content for the website, but worked closely with Chesapeake’s marketing team to develop a comprehensive website outline and information architecture to ensure the information flowed properly and was easy to navigate. Once the architecture was in place, we worked closely with the web design and development team to create an image that reflected the company and its commitment to patient care. The result of months of strategic planning, writing, editing, and collaboration was the company’s new and improved website – chesapeakeurology.com.
Working with Chesapeake Urology’s marketing team since 2012, Lisa has created a wide variety of content and communications for the company that has helped connect with patients throughout the region.